Conceptualization

After an initial meeting with the client to determine the project goals and guidelines, FUNA creates a needs analysis that serves as the basis for the design brief. A creative team is assembled for the project based on this design brief and the conceptualization process begins.

This initial creative process requires a collaborative effort by all members of the project team. These members may include the owner, architect, designer, consultant and other specialists who will be part of the conceptualization effort. In some cases, FUNA participates as a team member who is brought in by the owner, architect, designer or project manager. Every project is unique and FUNA is comfortable adapting to a variety of possible project roles.